Today in this post we'll talk about Google Organic Sitelinks, What is Google sitelinks, why these links are important and how you can get Google Organic sitelinks.
So firstly we are going to talk about what is sitelinks and how’s that work.
Sitelinks are additional links that are shown below a website’s main URL in Google's organic search results they are called Sitelinks. Generally, sitelinks only appear on brand-related terms like a company's name, but they can sometimes appear for other keywords or phrases when relevant.
Sitelinks not only provide insight into your site’s structure and bring information and options up front to users, but they also expand your search engine real ranking and CTR (click-through rates).
The bad news about sitelinks is that Google’s algorithm automatically take the sitelinks for your website and also sometime they assign wrong sitelink to a website. Now i am going to show an example for Organic Seach result: (See the image below).
In the above image you can see the links highlighted with red outline, these links are called Google Organic Sitelinks.
Importance Google Organic Sitelinks?
Sitelinks are best aspect come to the search engine results page (SERP) for brands in the past 5 years. The evolution and growth of Sitelinks has been especially interesting for a company brand marketers to watch, and the latest updates to Sitelinks offers a 75 percent chance for your brand to directly benefit in a big approach. Users now have more options within your brand’s set of Sitelinks. A variety of additional sub-level pages can now appear as Sitelinks, which can be a strategic way to guide users toward category-level pages when these pages have proven to be strong performers.
What Things you need to do for getting Better Organic Sitelinks
At the moment Google automated Algorithm automatically Choose Sitelinks for a website. Google only shows sitelinks for results when algorithm feels links are valuable to the user.
We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them. – Google Webmaster Tools Support.
You can get sitelinks by following the tips below
1. Google's Webmaster Guidelines say, In order to get better Sitelinks "Make a site with a clear hierarchy and text links." For internal links of your website, make sure you use anchor text and
alt text that's informative.
2. Put your important pages links in main navigation menu.
3. Make informative Useful Articles, Tutorials and information-rich, quality content.
4. Create unique and informative titles and META descriptions, especially for the home page and pages linked from the main navigation.
5. Check for broken links.
6. Create a sitemap for your website with links that point to the important parts of your website and also update sitemap when you create any new content.
Lastly we want to say If your website has a clear main navigation menu, it will be helpful to get Sitelinks for your website. Make it easy for web surfers and search engines to find out which pages of your website are the most important for user.
I hope you’ve enjoyed this article and that it gives you ideas for getting sitelinks.