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What’s the negative impact of excessive guest blogging after Penguin 2.1? Guest blogging is a vital marketing means in itself if you’re looking into concrete ways of increasing your readership, building your website’s revenues and keeping a good standing at the search engines. A lot of webmasters use this. This is why many web owners are enticed to follow in their lead.

Google_penguin_2.1

But for all the wonderful advantages that this strategy may bring, doing it excessively will only halt your progress, stop you from enjoying the benefits of your guest post, and –most likely – may put your online reputation at great risk. That’s where the negative impact of excessive guest blogging after Penguin 2.1 comes in. 

As such, so many people online fail to understand that excessive usage of this virtual marketing strategy will only hurt them in the long run, especially now that Penguin 2.1 is in effect. 

How will this affect you and your website? Here are some important things to ponder:

More Backlinks are Not Useful

There are sites that may mention you, your product or service or your website may not necessarily provide a backlink to you. There are a few reputable sites that do this. It’s not because they do not want you to be in their loop. It’s because they may be taking note of the number of links they place on the same platform.

Taking note of that, you may want to think twice about placing a number of backlinks on the same page, especially if these are posted on the same guest post.

In the same vein, even if you have anchor texts, excessive backlinks won’t do your site good.

Link Velocity is Something You Should Also Check

How fast you get links back to your site may also be a problem if you do a guest post in an excessive manner. The way to work around link velocity is to approach it by slowly building your links online. Smart SEO Consultancy

Remember that your reputation is at stake and it won’t do you good if you get hit by Penguin 2.1. Slow but sure, and posting at relevant and related sites, should help you build your business and grow your audience.

 

Guest_blogging Bear in mind that your online activity would be monitored if you take the path of doing numerous guest posts just to reach more people and have them come to your site.

The lesson should be simple: The negative impact of guest blogging is the way you choose how to use it and how many times you do so. Don’t be tempted to fall into the trap of fast, easy and more. Use guest posts well and you’ll see that it will work to your advantage.

 

Author  Bio:My name is Ziya sharma. I am a student at Ohio University and I am studying English, Creative Writing, as well as Editing and Publishing. I am very involved with my sorority and on campus. I love to read and write articles on Niche Guest Post Services on Google Trend topics such as Beauty, Entertainment, Events, Family and Personal, Fashion, Dating, Wedding, Games, Music . Also, I love to spend most of my free time reading anything I can get my hands on.

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Web_design The pace at which the Web has evolved is commendable. The web development, particularly front-end web development has been developed rapidly and has been largely affected by the recent changes in coding techniques and approaches. In 2004, a front-end Web developer should be one who has the hands on experience and knowledge about HTML and CSS, along with somewhat knowledge about JavaScript. With these things, the web developers were able to build up websites, which can be easily viewed on desktop computers.

Not so in 2014! To be a competent front-end web designer or developer, you not only need to be well versed with the above-mentioned languages but also Flash, CSS preprocessors, and newly developed techniques like responsive design and mobile first.

Various colleges offer web designing courses, you can be enrolled to the course of your interest. Besides, there are also a number of ways to become a professional web designer or developer, but the most required things are to learn the basics to enter this highly paying domain and gain the experience, which are needed for more advanced job profiles.

 

HTML

Some may misguide you because What-You-See-Is-What-You-Get (WYSIWYG) programs are so popular these days and you do not need to learn HTML. However, unless you own a business, you will have to learn HTML. HTML gives you the power of understanding the working of web pages to make your designs more effective.

HTML is known as the backbone of the web designing and development industry, and if you know how to put the web pages together, you can come up as a competent web designer or developer. Even those aspirants, who are not planning to do much work outside of a WYSIWYG editor, need to learn HTML to know the basis of their Web pages.

 

CSS

Cascading style sheets or CSS will improve the aesthetic value of your web pages. If you are interested in more web programming than web designing, then also you will be required to learn the functioning of CSS. The web page interacts with the CSS for creating the complete design, and this may become very complicated with time if you are not acquainted with CSS.

 

Basic JavaScript

The aspiring web designers usually ignore this very important thing in the field of web designing, which is the knowledge of Basic JavaScript. This can certainly hurt in their careers because the market is highly competitive. As a web designer or developer, you may be asked anytime to write a quick validation script or design a rollover image. With the knowledge of JavaScript, you cannot even improve the simpler Web sites, forget the more complicated servers.

 

PHP, ASP, Java, Perl, or C++

The designing and programming of the web pages start with the languages you chose to use. You can have a number of other options but the most popular one is PHP. Even if you are submitting form, the task will be handled by PHP. Therefore, no matter if it is an interactive website or any other, it would need a database or administration section, which thereby requires PHP programming. You can be the leader if you have the right command over PHP and other languages such as Active Server Pages (ASP), Java, Perl, or C++.

Knowledge of these languages becomes more important if you are aspiring to be a web developer, usually, web designers do not need to learn a programming language. As a web developer, you need to learn a minimum of one such language and make yourself more employable.

 

Flash

With the help of Flash, you can add animation and vector graphics to the website you design. Both web designers and web developers can use this to create interesting websites. The aspiring web designers need to learn the Flash technique to add to their knowledge about design and graphics. Web developers can additionally learn Flash and ActionScript for improving their programming knowledge.

 

Career options

As a fresher, you can consider looking for common entry-level job titles, such as that of Web designer, webmaster or graphic artist. The U.S. Bureau of Labor Statistics (BLS) has forecasted that the careers in Web designing and development, information security analysis and computer network architecture will grow by 22% in the current decade. Some domains, which will have better job prospects, are web designing and developers with expertise in programming and multimedia.

 

Author Bio: A professional writer, Rashmi Karan writes for the leading education portals for the higher education aspirants on various Topics like Web Designing Courses Etc. Contact her to seek suggestions about the higher education queries.

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What is the easiest way to persuade another person? Yes, you are absolutely right:  you should have a convincing and persistent tongue, use numbers, promises and guarantees. But is it possible to achieve the same result without words? It seems incredible, but successful web design can actually convince even better than the flow of text.

 

Make it clear!

When a visitor comes to your landing page, he needs to answer for certain questions, and he wants to get them quickly and easily.  Thus,  the first words read by the visitor on the landing page must answer three questions:

• What service is offered on this web site?

• What can I do here? / Is this what I'm looking for?

• Why should I order (purchase) here? / Why is this website beneficial for me?

Let’s see an example

 

Design_Tips

This website answers every question.

 

• What service is offered on this web site? – “I will have an opportunity to accept credit cards today”. We have a clear answer and relevant illustration of the meaning.

 

• What can I do here? -  “I can get a card reader for credit cards”.

• Why should I order (purchase) here? – “It's free, and here I they offer the lowest transaction fees - 2.75%”.

 

In other words, learn to emphasize the uniqueness of your offer. Your proposition should answer the main question implied by the visitor: "Why should I buy from you instead of your competitors?".

 

Visual attractiveness

Once people realize that they have found the “right” website, and that your offer is beneficial for them, you have to lead them through the whole process of purchasing.

The user needs approximately 50 milliseconds to form an opinion about your landing page. Depending on this opinion the user will decide to stay or leave the website.

Which design can be considered as attractive to the customer? Fortunately Google has conducted a survey and determined 2 main factors which can guarantee high level of attractiveness for the average user :

  1. low visual complexity ( the simpler is the better);

  2. compliance with stereotypes ( design must conform to the understanding of how the website should look like) .

Make your web design simple and recognizable (it should meet the generally accepted ideas). If you are developing an innovative, unconventional layout, you are less likely to please people.

 

Strict visual hierarchy

Visual hierarchy is one of the most important principles successful web design . Visual hierarchy implies the order in which the human eye grabs information.

Some parts of the site are more important than others (forms, calls to action, title, etc.) and you want them to get more user’s attention. In case the site menu has 10 items, consider whether all of them are equally important. If you want the user click on a particular menu item, make important links and buttons more visible with the help of bigger size or colors.

Remember that empty space on the website emphasizes the importance a certain element surrounded by this emptiness.

 

Holding attention

In most cases, the most eye-catching area on the web page is left upper part of the screen (for 69% of users). Thus, it is highly advised to place important information there. Another wonderful approach is to use photographs of people looking directly at the audience. During the conversation we usually look into each other's eyes, so such photos are like a magnet for visitors. Try to use such approach as contrast expressed in the phrase "Before and After" and "Then and Now".
Not only pictures, but also unusual phrases can attract attention. Unexpected text will definitely make your visitor to read the promotional offer. This is a good example of such offer.

 

Copywriting_workshop

The above principles do not limit your creative work, but only help you to influence the target audience, using techniques of persuasive web design.

 

About the author: Melisa Marzett is a talented writer who works in such fields as web design, marketing and promotion. It is easy to talk with Melisa on Google+.

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Google_images Part 1: The Image

Firstly, let’s discuss the quality of the image before we get to the optimization of images. An image must comprise of the following features:

  1. Professional quality: The images that you click and take with your own digital camera are reasonably good but you should try to learn an image editing tool as this will help you to make those images more professional. Besides this you can also search on Google to find the most appropriate images related to your content, and really will get surprised by seeing such a heavy stock of images.

  2. Web quality: There are many image editors that have an option to optimize images for the web. Make use of it otherwise your pages will never load. This optimization of images will compress the size of image without damaging the quality of the image.

  3. Attractive and relevance: There are lots of advertisements that make use of redundant images of beautiful females, but these images are irrelevant. So, don’t make use of spectacular or hot images, instead concentrate on the images that are attractive and relevant to the content.

Part II:

Optimization of images- level 1st

To begin with optimization of images, there are four basic things that one must note:

  1. Name of the file: Change the file names to a relevant name that actually describes its context. For instance, DSCO2569874 is a name of the image that doesn’t describes anything, therefore, it is necessary to change its name to something that is relevant to the content.

  2. Keywords: Remember that keywords are still relevant, you must include the keywords while naming your image. But including keywords doesn’t mean that you include the same keyword many times. You must make use of varied and relevant keywords, think of different ways of putting across the meaning that a keyword conveys. You should use long tail keywords and should also maintain the keyword density.

  3. Alt tag: Google wants to provide an equal opportunity to those with impaired vision or the ones that still operate on a 57K modem. The alt tags should describe the image properly. Try to make this description a little different from the file name.

  4. Caption: It is the visible text description in contrast to alt tag description (which is not) and offers you the opportunity for optimization further. Try to make it different from alt tag description and file name.

What you really desire for is repeat traffic. You should try to convert the visitors to subscribers once you achieve them via image search. To attract them, you can add a line or call to action in your visual. Besides this, you can add the subscription email to the images, so that when these images are shared, people have a source to get in touch with you.

Part III:

Optimization of images- Level 2nd

This is the level two for optimization of images which is distinctly different from the above mentioned steps.

  1. Dimensions: Mention the width and the height of each and every image in your source code. If you mention this, the browser will automatically keep that particular space reserved for downloading it. This is important for the people who access internet on low bandwidth connections. It is really necessary so that you don’t lose the visitors who are impatient.

  2. Territory: You must design your content so that each article has one highly optimized image related to it. If you place lots of images with different keywords, then it might end up weakening the SEO value.

  3. Categorization: The web servers have a separate image directory. If you have different categories of images, then you must add them to their unique directories. This makes it easier for search engines to reach & index them.

Now a days, infographics are the good choice instead of simple images. These infographics are attractive and informative as they comprises of both images and content related to the image.

 

Author Bio:I am Emma Alice working with SEO Rank Smart from last 4+ years.  I wrote this article to discuss the value of Google Image to get target audience for any business website.

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light-bulb-creativity

Writer's block! Yes, this is one of the problems of almost all writers and bloggers out there. Staring in a blank page is the most frustrating stage of the writing process. Blog content creation is not merely writing down whatever comes to mind. In the blogging world, capturing the interest of the readers and make them engaged on your writing is the main goal. So how are you going to do that? How can you come up with an article or content that can catch the small attention span of picky audience?

 

A large dose of creativity is the solution to your writing dilemma. If you are in your most creative state of mind, great ideas, amazing concepts, and right words just flow naturally. Sounds easy, right? But it is not. To become creative at all times is easier said than done. You cannot simply say to yourself that "I have to write a blog post so I need to be in my creative self". If you don't want to feel disillusioned, uninspired or just plain bored with your blog or website, then you should stop complaining and just look for a bit of a boost to write.

 

If you are a newbie blogger or writer, one important thing that you have to work on is to have creativity boosters in writing well-written and thought-provoking content. To help you in constructing great blog posts, here are some useful methods that will boost your creativity in writing:

* Know how to be an interesting writer not in a bizarre and controversial way: Take better risks and write differently

Your writing should be engaging but other than that "YOU", as a blogger/ writer, must be interesting first. You cannot write something worth the attention of others if you are a boring human being. Aside from being knowledgeable about the things that you write about, you must also have something to share to people that is fresh to the eyes, meaning something that they haven't read or known before. According to some bloggers, there is no topic that is too boring to blog about, If the writing is boring the problem is not the topic, it is the content creator.

* Enjoy writing and get better at it: Consistent practice is the key

For many, writing is an activity that is not that appealing or exciting to do. But as you get to the habit of doing it, writing becomes less daunting and become a more enjoyable task. Keep on writing blogs and articles even if you think that you are just writing trash and not craft. Keep doing it until your skills in choosing the right and appropriate words develops, until you understand deeply the rules of grammar, and master other writing mechanics. It takes time to be good at doing something and practice is the key of it.

* Win the interest and your reader's heart: Do your homework and research

If you have created a blog then you have probably chose a specific niche to write for. Knowing your target audience is very important in blogging and it will make your life easier as a blogger. Identify what your readers want, what catches their attention? and what made them visiting your blog every now and then? Once you find out the answer to these questions you can easily get people read your writing and build your credibility as a blogger.

* Unleash your creative potentials: Learn from the masters

You cannot unleash your creative potentials on your own. You can easily achieve that if you learn from the masters. Read other blogs, take part in forums or leave comments on websites that attracts you. In this way, you can get advice and writing techniques on how other popular bloggers do it, how they successfully increase their connections to their readers.

* Apply a persuasive writing technique in your blog: Develop confidence in writing

One of the mistakes of some bloggers and writers in their writing is that they can't assist in shaping their reader's perceptions. Yes, you present good tips, facts, news, etc. on your blog but there is an important ingredient missing on it - the confidence of the writer. The writing is impressive, the grammar is good, the topic is excellent but the delivery is "so-so". What does this mean? You did a very well-written content but the problem is you fail to show the confidence in your writing. To be a good writer/ blogger, you need to work on your confidence in sharing your thoughts and ideas.

Author Bio:

Gabbie Keegan is a freelance writer and researcher at Bestes Says. She is a communication studies graduate and has a background in creative writing. She writes most about education, writing, and careers. You can visit her personal blog and add her in google+.

 

Image Source:- internet

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image01Being a blogger and have a blog created on blogger platform, one thing you may noticed that whenever you or someone visits a label link in a blogger blog, there at the top, a message appears i.e let you’ve a label named Free Online Tools then the message appears like "Showing posts with label ‘Free online tools’ show all posts" as in the below picture. Which I don’t like himself so if you too don’t want this message to appear after visiting a label, then you arrived at the right place because what’s here we’re going to discuss, is to remove this message from your blogger blog which is very easy to remove, so all you’ve to do it to follow the below easy steps & instruction given in this post.

 

image00

Why you should remove this message from blogger

You know most of bloggers (Me too) link to a label from the top menu bar, if you’re linking a label at the top navigation bar then as my opinion it will be considered a good idea if you are thinking of, to prevent blogger from showing the label message anymore for better user-friendly navigation. Or some other may just naturally don’t like to show this message when someone visit a label link on your blogger blog.

 

Prevent blogger from ‘showing posts with label’ message after visiting a label

Well, If you are who don’t want this message to be appear next time when someone click and visit a label then it is very easy, all you’ve to do is to make some editing in blogger template, what changes you need to do? All the instructions are given below!

 

1) We are going to edit template so Go to your blogger dashboard and then select a blog from which you want to remove this message.

 

2) Click on "Template" and then "Edit Template". (But before making editing you must to download a backup of your template, because if something goes wrong then you will install it and you'll nothing to lose).

 

3) Now search for below code (press ctrl + F to search).

<b:includable id='status-message'>

image02

4) After you found it, click on sideways arrow in front of it to expand and see the full code. After expanding the corresponding arrow, you’ll see full code for which we’re looking. Now highlight all the code i.e peace of code given below.

<b:includable id='status-message'>

     <b:if cond='data:navMessage'>

     <div class='status-msg-wrap'>

       <div class='status-msg-body'>

         <data:navMessage/>

       </div>

       <div class='status-msg-border'>

         <div class='status-msg-bg'>

           <div class='status-msg-hidden'><data:navMessage/></div>

         </div>

       </div>

     </div>

     <div style='clear: both;'/>

</b:if>

   </b:includable>

 

Once you replaced the above code with the below one, then everything was required is done now! Save the template and check your blog by clicking on a label, there will be no longer message to show on your blog if someone visit a label on your blog.

So dear friends above we discussed the method for removing the label message which appear at the top of content area when someone visit a label on your blog, I hope that you understood the post and this post will help you in order to prevent blogger from showing label message.

 

Author Bio: Basheer Ahmad is a blogger, who love to share something useful about internet and help others regarding blogging, SEO, and social media. He recommends you to read his post i.e Best & Free online video converters, Connect with him on Goolge+ or Facebook.

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socialmedia

 

In considering the social strategies often people think about integrating it with websites and other media, but social media integration with email is so important for business development. Here are 5 tips on how to integrate social media with email marketing:

Sending email to existing social committed customers, If you observe market carefully we will find, many brands that are having less visibility to social channels in emails, like in some keys parts with content or all of their social logo at the top or bottom of a email. To really focus on your customer’s social response, try an e- mail that just takes people to a single social presence. For promoting your stuff you need to ensure that you should always send email to the people who have social presence that is most important. Send emails to enterprise customers who are on your LinkedIn page and to your young customers on Facebook or Instagram, this is the way you will continue to communicate with them on the main deck.

 

Social Email Capture

You will often find client in  your database  that are also followers on social sites, but there will always be people who follow you on social sites that you do not have to do in your database be a particular value , the outlook may not be customers . Involve them in social media in a way that encourages them to specify on your e- mail. Contests, surveys, free eBooks and other free content, often works well.

 

Use the data

Now that you have a database and e- mail addresses for those who can follow you on social media, you can begin to look at the data. How many people overlap? How many customers? How often social followers buy your products as compared to those who signed up to our e- mail database? What percentage of Facebook fans are the customers for Twitter followers? These questions and answers can be found in the data which will help you to better understand, and inform your clients and prospects and future marketing campaigns.

 

Make it easy for people to share

The fewer barriers to the exchange of content to overcome the clients, the more they will share. Make sure that the social symbols are clearly visible in the content areas to share. People do not overwhelm yourself with Twitter, Facebook, LinkedIn, Pintrest, MySpace and any other social site under the sun - on what is best for your customers and serve, in emails, if you have dynamic choice.

 

Use to access social networks

One of the most powerful tools on your customer acquisition is your current customers. People who already buy and love your brand would be happy to share it with your 400 closest friends and family on Facebook, if you just made ​​it easier for them. Select a segment of customers who are really committed to a particular product and incentives to share them on social networks.

 

Author Bio:

This article is contributed by Bethany Crouch. She is main contributor on leading SEO solutions providing company in California. She has also contributed lot of article on leading social sites about latest technology trends and mobile gadgets.

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777831618_ff376b7875_m

There might be a lot of ideas that comes in and out when you are writing. This is somewhat a very difficult scenario that might happen for anyone after all. When you are too focused on writing alone, you do tend to forgot the consistency of the work that you need. When you plan to write an effective post, there are actually some quick tips that should be done. But, when you are that distracted it does feel that there are simply a lot of things that cannot be done at all.

When you are planning to start to write an effective article, it is better that you must keep in mind the following tips. It might sound like it will be a hard one but in the end you will realize that it is worth all the work.

 

Start making a plan

In the field of writing, it is not that enough that you will spend your time writing all along. What should really comes first is the fact that you do have to make a established plan for your article the most. Once you make a plan and sure follows it the average that you will succeed on the way you write it can be high. It can be expected that when you make a plan, the chances that you will not follow it, but if you are that determined, make sure that you follow the whole plan that you want it to be. It simply does take some patience in order to come up with a good plan of course it should not be rushed.

 

Deal with Topics that Make You Comfortable

There are simply instances that you are writing something that you might not want but then choose to finish it no matter what. The thing about writing is that you have to think very well first on what could be the flow of your ideas. Sticking with the topics that you are comfortable with is actually one of the secrets in making a good article. It's always a good thing that you work on something you are familiar with because in that way you can really be sure that you are heading on the right path of your work.

 

Don't Make Things Complicated

When you write, you have to make sure that you do it in a simple way and not the other way around. Of course it may be a bit hard to be consistent with the ideas that you do have. But, then try to think first on how you are going to organize your thoughts. There are some situations in which the eagerness to improve your contents leads into a worst thing. It is better that you put some limits with your thoughts but, if you really are determined in putting some twist on your article. Make sure that you are ready on what could be the end result.

 

Be Open to Readers's Participation

It is fun to write knowing that you do not think alone with the fact that you have to write a good article. At some point, as you write you also have to think of ways on how your article can look really good. Of course, one of the best way is to make some way to get the attention of your readers and try to encourage them to participate. Try to be open for some suggestions that comes from your readers.

Writing is hard especially if you aim to really make it look good and effective all along. It is actually fun to write an article knowing that you put all your effort on it, being creative and somewhat imaginative at some ways is also a plus factor to consider. Remember that when you write, it is not that enough to base of some facts alone, along the way you will then realize that writing seems to be more fun if you put some passion and lots of interest on it. Of course, it is impossible that you can work on an effective article in one sitting that it why it is important that slowly you try to work on your paper the best way that you can.

 

Author's Bio:

Leigh Eiler, a senior Creative Writing student who is also working as part-time freelance writer. She enjoys writing superior paper whenever she has a free time. Sharing some tips and advice in the field of writing and blogging.

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Having a website in today's digital age has emerged as an essential need for businesses of all kind. Be it a start-up, small enterprise, or a large enterprise, you can hardly say 'no' to the aspect of creating a strengthened online presence in the market. Coming to small businesses, they should ideally favor the idea of developing a site as it provides a wonderful way of reaching out to their users and strike a chord with the target audience. Moreover, with the development costs getting quite low, it's indeed difficult to find a reason of not having a web presence.

Wondering about taking your best foot forward in the prospect? Well, the solution rests with web design services. Yes! Seeking the help of professionals can help you develop a user-friendly site.

 

Why it is essential to have a website? Here are your answers:

  • Developing a site for your business helps shaping the perspective of prospective users or potential customers through a wonderfully designed homepage.

  • It helps generate maximum and direct traffic to your business, specifically your products/services. Basically, it aids garnering interest in the minds of the users or target audience.

  • Having a website for your business also paves the road to search engine results. If you really want to reach out to your users, you should definitely create an online presence and be visible in the web world.

With such favorable reasons at the aid of small businesses, there remains little room for doubt with respect to the prospect of creating a strengthened online presence.

 

Benefits of having a Website for Small Businesses

 

Cost-effective advertisement channel

 

Cost-effective advertisement channel

Today, nothing can deny the fact that the web enjoys a wider and increasing reach in the world as against other popular modes of advertising. Now, you might fret thinking about the time and money it would take to develop a website for marketing your products/services. Well, stay assured! It might take some time to create an online presence of significance, but it certainly doesn't cost you a fortune to establish your presence online. Moreover, once done, your site can actually evolve as the best channel of advertising your business on the web and social networking sites.

 

Increases visibility across the web

You want to spread your business presence internationally and create a strong niche in the market. Well, nothing can help you other than a well-designed website. Today, more and more people are getting online to conduct a search about company and having a look at the same. Therefore, if you are not on the web, you are definitely losing a prospective market.

 

Improves your accessibility largely

A nicely designed site enables you to engage and interact with your prospective users or target-audience 24*7.  This particular attribute definitely makes you accessible to the world with just a click of the mouse. Your potential customers can have a look at your services/products, interact with you, or even make a purchase during anytime of the day. This definitely is a great plus for your business.

 

Boosts your sales

Creating an online presence also paves the road to increased sales of your services/products. The fact that your users can browse your site anytime as per their convenience definitely increases your chance of selling products anytime throughout the day. This ensures that your potential customers need not follow any strict business hours to make a purchase with you. For e.g. an e-commerce website is sure to experience a dramatic increase in sales following the creation of an online presence.

 

Develop personal relationships

Creating a website for your small business definitely allows you to interact and engage better with your prospective users and potential customers. It lets you take an advanced step and connect to your clients on a personal level, thereby developing a strong relation with them.

Keeping these aspects in mind, you should also be aware of the aspects that you need to keep in mind for drawing maximum benefit through your online business. Here is a look -

  • The content must dynamic and information – rich.

  • Integrate a customer relationship management for managing your existing clients.

The design must exhibit professionalism to the core of it.

So, how can you ensure designing a good online presence for your business? Well, hiring professional and specialized web design services is the secret to success.

 

About Author:

This guest post is written by Aditi Datta. Being a Professional blogger and a tech enthusiast, she has also done a complete research on diverse fields of web designing and web development.Get familiar with her articles and researched works and get a complete knowledge on web designing tips, web development guidelines and many more. Get more details on professional and expert web design services, that she provides, kindly visit at —Quality Web Solutions.

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Many bloggers focus a great deal on getting traffic, which is obviously very important if you want to have a successful blog. Yet there is another issue that is equally important --monetizing the traffic that you do get. This is not as simple as randomly putting up ads, as you may have discovered already.

There are quite a few factors, which determine the profitability of a blog. First and foremost, you need quality content to keep visitors on your site. Ads alone will not monetize your blog, as you must provide people with content that they can't find elsewhere. The overall appearance and layout of your site also matters, as you must provide an appealing and user-friendly interface.

When it comes to advertising, it's essential to display ads and offers that target your particular audience. This is somewhat difficult, as most of the ad networks manage the ad inventories themselves. So it becomes even more important to carefully analyze your data and do plenty of split testing to determine which ads perform best.

 

Apart from using ad networks, there are also other creative ways to monetize a blog, such as by creating premium content areas on your site, using exit popups or, as we will see, even monetizing CAPTCHA codes. There are several tools on the market that can help you monetize your blog more effectively. The following are five of the most effective ones.

 

1. Outbrain

Outbrain is a service that recommends personalized links to website visitors. It works with some of the world's most popular sites, including Slate, The Wall Street Journal, Rolling Stone and many others. It suggests links that are relevant to visitors based on their content preferences.

Outbrain can be installed as a free widget on your blog. It analyzes your site using many different metrics and motivates visitors to visit either other pages on your blog or sponsored external links. The widget is designed to blend harmoniously with the existing style of your site.

You can control what types of recommendations are produced by Outbrain. For example, you can block certain domains or keywords if you don't want them featured on your website. Revenue can be generated if your site receives enough page views for your sponsored recommendations.

You have access to a dashboard where you can see detailed statistics regarding click through rates, page views generated by recommendations, amount of revenue generated and other metrics.

Outbrain can help to monetize your blog by providing visitors with a more relevant and personalized experience on your site. Readers on your website/blog are already consuming content and you are merely giving them access to other relevant content. This is easily the most unobtrusive way to monetize traffic.

 

2. AdPushup

One of the most essential tasks for increasing revenue on a site is knowing exactly how well each ad is performing. AdPushup helps you conduct A/B testing on your ads so that you can generate higher RPM (Revenue per thousand impressions) on existing traffic.

A/B or split testing is generally agreed to be the most effective ways to determine the profitability of an ad unit. Yet this can be a tiresome and complicated process, as there are many variables to compare, such as ad size, placement and styles. There is also the matter of comparing different ad networks you may be using. AdPushup makes it simple to calculate these variables so you can generate more revenue for your ads.

You can conduct A/B tests that compare ads of different sizes and placements. You can compare the effectiveness of image vs text ads on your site. You can also determine which ad networks are worthwhile for you to use and which are not giving you good value.

You can manage ads using the visual editor. This requires no html knowledge and if you are using WordPress, All you need to do is - install a plugin.

AdPushup is a tool that simplifies one of the most vital aspects of site monetization. The only way to really gauge how well ads are performing is to conduct comprehensive testing. At this time, AdPushup is still in beta and is planning its full launch in the near future. (DISCLAIMER: I’m a co-founder)

 

3. WPBounce

WPBounce is a WordPress plugin that allows you to monetize your bounce traffic by selling products on Amazon.com. To make use of this, you must have a WordPress blog and also be registered as an Amazon affiliate.

Bounce traffic is a problem that every website has to deal with. These are people who land on your site and quickly decide they don't want to stay. They count as visitor, but they normally don't do you any good. WPBounce gives you a way to monetize many of these visitors by redirecting them to relevant Amazon ads.

The plugin automatically analyzes your site and comes up with keywords that link to relevant Amazon ads, so you don't have to worry about searching for products to list.

You have a choice of several templates to customize the popup that visitors see. You can split test these templates and find out which converts best on your site.

Another useful function is that the plugin is set up to send people to Amazon sites internationally, based on their location. For example, UK visitors will be sent to Amazon UK. This is determined from the visitor's IP, so they will automatically be directed to the appropriate Amazon site.

WPBounce is a useful tool to monetize traffic that would otherwise provide no value for your site. Amazon contains such a diversity of products that there is something that is relevant to just about any visitor. It is also a highly trusted site, which means that you can expect good conversions from this plugin.

 

4. Confident CAPTCHA

CAPTCHA codes are useful for enhancing security and cutting back on spam, but they can also cause your site to lose visitors. If people have too much trouble solving the CAPTCHA questions, they are likely to give up and abandon the site. Confident CAPTCHA provides a solution to this and also gives you a way to monetize CAPTCHA.

Traditional CAPTCHA images involve letters and numbers that are often difficult to read. Confident CAPTCHA, by contrast, uses puzzles that anyone can instantly recognize. For example, rather than making the visitor try to decipher barely recognizable symbols, he or she may be asked to click on a car, apple, dog, tree or other image. This is much faster and easier for visitors, and it will help you retain visitors who might otherwise abandon your site.

But Confident CAPTCHA takes this a step further and allows you to use sponsored ads as well. Companies are willing to pay to have their ads displayed in websites' CAPTCHA area. This makes sense, because visitors are forced to pay attention to these images in order to solve the code. This is very good for brand recognition, and it also provides websites with a tool to monetize their CAPTCHA codes.

Using Confident CAPTCHA can help your blog in two ways. Firstly, it makes it easier for visitors to solve CAPTCHA codes, which means people will not abandon your site. This will increase conversions on your site in it self. Secondly, you can monetize these CAPTCHA codes by accepting advertisements for them.

Confident CAPTCHA is an innovative tool that turns something that many people find to be an annoyance into a profitable tool for your blog.

 

5. Tinypass

Tinypass is a tool that allows you to charge your visitors for your premium content.

It can be integrated into your site's existing structure. There are plugins for both WordPress and Drupal.

There are many ways to use Tinypass. For example, you may have certain articles or videos on your site that you'd like to monetize. Artists who create music or films can charge visitors to gain access to these items.

One of the tools offered by TinyPass is Applause, which allows you to raise money for your site or for a particular project. This is like having your own crowd funding campaign on your site, where you explain why people should donate. You can give people different options, such as enjoying your site ad free by donating a certain amount, or gaining access to special content by donating more.

Tinypass allows you to monetize your site, or specific content in any manner you choose. You can set up recurring billing so people are charged by the week or month, like a membership site. Metered Browsing gives your visitors a certain amount of free access before they must pay if they want to remain on your site.

Time-based Access let you sell passes that last an hour, day or week. You can also use Tinypass to partner with advertisers and affiliates. The Split Pay feature allows you to split revenues earned on your site. For all of these options, visitors will be able to pay using their local currency.

Tinypass is an extremely useful tool for monetizing a blog. It gives you the ability to divide your site between free and premium areas. It's up to you to decide what you want to charge for. You can experiment with different structures and see which is most profitable.

Conclusion: Decide How You Want to Monetize Your Blog

We have looked at a few of the many possibilities for monetizing your blog. You may want to employ one or more of these approaches. You may also have some other ideas you'd like to implement. Monetizing a site is something that can be done in many ways, and it's up to you to come up with the ideal set of strategies.

Remember that you always must strike a balance between monetization and providing value to visitors. You must give them a reason to visit and remain on your site.

 

About the Author: Ankit is a co-founder @ AdPushup, where he is building an A/B Testing & Optimization tool for online publishers. This tool will allow publishers to increase ad revenue from their websites from their existing traffic. Ankit is a programmer, online marketer, webmaster & growth hacker.

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