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We are now living in the digital age wherein most businesses thrive with the help of online marketing. With internet users conducting billions of searches daily, it has become inevitable for business owners to try and build their reputation online, with the hopes of making convertibles and gain revenue. Yes - more and more entrepreneurs now know the power of the internet, and many are focusing their marketing efforts online. However, being online is not enough.

Unknown to many, there are lots of dos and don'ts when it comes to digital marketing. Knowing what you need, will enable you to maximize positive results in the long run. On the other hand, knowing the things you shouldn't do will help you ensure you don't make the common mistakes which can make all your efforts go down the drain.

Know Your Customers & Competitors

Two of the most commons mistakes when it comes to digital marketing would be not knowing your customers and competitors. Unlike offline marketing, you can easily learn about your target audiences and rivals with the help of analytics tools available for free online. You can get the data by using these tools to determine what your prospects need, what they want, how they interact with other brands and what they say about yours. You will also need to check who your competitors are, how well they are doing in terms of their internet marketing effort and what they do, among other things.

Focus on What Makes Your Brand One in Million

One of the best ways to stand out in the saturated market and the sea of competitors would be being loyal to your brand. Focusing on making it more unique, remember your mission and inform your audiences about the things that make your brand special.

Say Yes to Diversification

Digital Marketing is a form of investment, and one of the gold rules in winning over your investment is by not putting your eggs in a single basket. This only means you shouldn't focus on a single marketing technique. You may find joy and success in your social media marketing, but that alone won't be enough for you to enjoy the full potential of digital marketing.

Post-Unique and Engaging Contents

Posting just for the sake of having something new for your blog or website or page is a big no-no. Plagiarized and low-quality contents won't bring you new visitors and doing so can even make you lose your credibility. If you have no enough time to do your content marketing right, it would be best to hire professionals to handle the tasks for you to acquire the best results.

How to Customize and Personalize Your Marketing Efforts

It is time to evaluate your digital marketing efforts and lean towards a more personalized approach. More consumers are getting tired of generic emails, blogs posts, etc. For you to retain old clients and attract new ones, learn how you can personalize your engagements.

Never Neglect Bad Reviews and Feedbacks

You can consider consumers nowadays as picky eaters. You may be offering them your best goods, most in-demand services, and competitive prices, but without great reviews to back-up your claims, you can’t expect them to appreciate your efforts. Make sure to listen to their views, ask for feedbacks and respect their opinions. Also, address bad feedbacks accordingly but gracefully, and always ensure customers to do better each time.

Don’t Underestimate the Importance and Power of Analytics

Reviewing your analytics will enable you to determine whether your marketing efforts are fruitful or are all in vain. With the data collected, you can use them for the betterment of your brand, make better decisions in the future and even get ahead of your competitors. So, make sure to review your analytics regularly and to use the data you’re able to collect wisely.

Work With Influencers Related to Your Niche

Blogger Outreach SEO is one of the best ways to reach your target audience the easy, cost-effective and efficient way. By building good relationships with influencers who are also bloggers and site owners, you get to build quality backlinks, increase site traffic and make convertibles.

Think About User Experience

If you wish to retain customers, make site visitors want to stay on your site, and actually make convertibles, don't forget about their user experience. If your site loads fast, is easy to navigate, looks great when views on computers and mobile phones and your site are full of useful and engaging contents, you can guarantee success.

Don’t Say Goodbye to Newsletters

Many think that just because AI, videos and Virtual Reality are fast gaining momentum, you no longer need to exert much effort in your email marketing. However, newsletters, when done the right way, will help you build better relationships with your subscribers, make old customers into repeat buyers and gives you the opportunity to provide a more personalized service that no other digital marketing technique can produce.

Focus On Engagement

Having a large number of followers is good, but having many engagements is better. One can evaluate their marketing efforts by checking the number of engagements you get on your posts. What’s the use of a significant amount of subscribers if they are not even active on your page? Make sure to write quality and engaging contents to help boost engagement, and don’t be afraid to post old contents if they get more than enough views and comments. This only means this is the type your audience wants to see on your page and is the type you need to do more often to get more engagements.

Don’t be Afraid to Seek Professional Assistant

Before we end this article, we want you to realize that there is nothing wrong with asking for help. There are things you are not an expert, and there are times you’re not able to put in your best effort and the time to make it work. Take the example of SEO (Search Engine Optimization), If you don't have knowledge, skills & expertise in SEO or you’re too busy with your marketing plan, it would be better to hire an expert to do the task which you doesn’t have expertise.

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Marketing Cloud Words

In business, it is essential to have a competitive drive. It is the only way to build a successful business. Furthermore, another significant aspect of building a successful business is learning, always getting in new skills and knowledge assures fresh ideas and a growth of your business.

When it comes to digital marketing, keeping track of what your competitors are doing is imperative. keeping an eye on competition not only allows you to be aware of what they are up to but it also allows you to learn how you can enhance your own online marketing techniques. In this article, we list down the 6 things that your competitors can teach you about digital marketing. Besides, these ways will be helpful to track, analyze & monitor your competitors.

1. User Experience

Digital Marketing has extensively transitioned into the responsive format to support all screen types & sizes on different types of devices. With the revolution of mobile marketing, the user experience will continue to play a key role in client satisfaction. Making spy on what your competition is doing so that you can stay with the technology advances.

2. Content

Absolutely, you can spy on what your competitors are presenting content as long as you did not plagiarize. So, you can understand more about content marketing if you take a look at what your competitors are publishing. You will realize that how effective your competitors are in content publishing. While you read their articles, you can understand what type of content they point to build specific and which ones their audience prefers. Watching these activities will assist you to understand if there is any hiatus in your content and if so, how you can develop. Register to their mailing lists and follow each & every post that they publish.

3. Traffic

Traffic is a major reason for increasing revenues for the online businesses & organizations. If you discern your competitors landing up with more traffic, you identify that they are doing something right. Although, you can evaluate other website’s traffic using different tools like SEMrush, Similar web, etc. These tools can help know the source of traffic and it’s a sensible decision to invest in the traffic generating directories, blogs and other such roots which have generated traffic for your competition.

4. Company’s culture

Monitoring the competitor's company culture is crucial to learn how they build a good working environment for employees. So, the better & the more comfortable working environment can facilitate the making of creative ideas for their brand message. Is company life more autonomous or collaborative? If they have a small team or a big team, In investigating these things about a competitor you can understand why their employees make the clients come rolling in and how they retain them.

5. Social Media Behavior

Social Media plays a key role in Digital Marketing. So, you must monitor your competitor’s social media behaviour. Which social media platforms are your competitors utilizing? Which content are they providing? Is it links to articles, to videos or to infographics? Are they using their keywords in their social media posts? What about on their social media profiles, such as Facebook, Twitter, LinkedIn, etc.? So, you must take look at this above metrics. Eventually, look at the groups in which they interact with & get related ones.

6. Branding

Brand consistency is the prime rule of branding, and it is more than just establishing a logo. Digital Marketing mostly turns around building your brand & allowing each part of marketing material complements any other as part of the same brand. Getting an idea of what your competitors are doing and that will assist you to learn how they are building their brand identity on a digital platform. Besides, the way they are projecting their brand & customers are presenting their brand loyalty thereafter will exhibit a lot about their branding process. So, the effective branding will drive to brand loyalty amongst consumers as well, which will increase your sales.


Therefore, remember that the competition is always good for inspiration. Making spy on your competitors is the key to developing your online business. Allot time for at least once per week to do this. So, that you can take an early warning of any new product releases or webinars they might be getting ready to launch.

Author Bio
Subash is a professional Digital marketer, blogger, and trainer who offer Digital Marketing training in Chennai. He loves to share the knowledge about latest Digital marketing trends around the world. He is working as a Digital Marketer at Zuan Education.
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Stretching and strengthening your feet have many benefits to your body (i.e. Gymnastics, Dancers). People have found all sorts of ways to stretch feet over the years using all sorts of techniques like cramming their feet under a piano or couch, using tools built specifically to stretch feet, or even asking a friend to do it. And while some of them are operative, some other techniques can be quite Dangerous and may result in serious injury. Nothing can bring you comfort and safety on the floor exercise like the AirTrack tumble, Tumble track for home due to its good con-structure, you can stretch your feet and legs freely without any constraint, with the air track, you can balance your body and perform any sophisticated movements as required.

AirTrack Tumble can be put on the floor, on the grass, at the beach, for home entertainment as well as for outdoor use. Variety of colours are available & you can order it directly from AirTrack Factory. Of Course, it will save you lot of money, time and you will get the great benefits by ordering sitting on your home sofa.

The benefits you enjoy ordering directly from the factory:

Unbeatable Pricing – With fewer traders claiming profits on each sale, you save money in a tremendous way… Equal to 30% difference in price.

More Precise Orders – With half a dozen middlemen, placing a custom order can resemble a game of ‘Telephone’. It’s likely your order’s details will be completely mixed up by the time it finally reaches the factory. Placing an order with a factory direct source means far fewer mistakes... and a much more impressive final product.

Shipping Cost – free shipping to the United States, Canada, Europe, Australia, New Zealand.
Delivery time – our air track will be shipped out within 5 working days, you can receive your order within 10 working days after payment.

Better Customer Service – When you have access to customer support directly from the people involved in the production of your order, you can expect much better service.

Warranty – The product owns super safety performance with thickening forming materials. This AirTrack mint has the function of explosion-proof, which makes it more strong, durable & you will 2 Years Quality Guarantee.

AirTrack Rental – They also offer AirTrack Rental option to its customer which surely will help customers with low budget to continue the practice without paying full price.

Logo Printing – The AirTrack also offer custom logo printing to its customer at zero cost, this is worthy for anyone on a low budget, but wants a logo personally crafted or something they willing to have on their AirTrack Tumble.

We hope you enjoyed this post while doing techies, let us know in the comment below if you have any question or have any doubt. we get back to you as soon as time allows us. Peace & Blessing :)
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Whoever would have thought that LED Lighting would take such prominence today in the 21st century. The LED lighting market is filled with a wide variety of options that can light up your home as per your wish and mood. The best part about all this is that now you have the option of controlling the lighting of your home with your fingertips.

The simplicity of now being able to control your lights is an extremely important development and all you need is a smartphone or a tablet to make you the wizard of your own home.  Strip lights like the kind provided by the “Light Rabbit” company have become synonymous with new age lighting. Below we have compiled a list of the 5 apps that can be used to control the lighting in your home via a phone:

Lightwave RF:

Lightwave RF has not only ventured into lighting homes but pretty much into controlling your entire home right from electricity, water, lighting or heating. The company has made quite a name for itself in the American and European markets becoming the number one designer and manufacturer of cutting-edge home devices. The best part is their app which allows patrons to control the lighting of their homes via phones and tablets. Smartphones can act a remote of sorts that will help you will you're endeavours related to sensors, heating, and power. There are different choices of lighting one can select wit mood lighting control, dimmers and pre-set lighting combos. One can also set a timer that can be set that will automatically adjust the lighting levels as per the seasons. The app can also control the LED lighting allowing you to rise with a sunrise simulation in a natural way. If there is a presence of group lighting fixtures, then the app can control the scene lighting by automatically dimming and turning on and off the lights. The lightwave RF app also allows you to set your lights and lamp to switch on automatically to deter any thieves or miscreant elements to your home if you are gone on a vacation.

Philips Hue:

Philips Hue is perhaps the most well-known brand when it comes to smart lighting and rightly so. With a host of features and different kinds of lamps, bulbs and other lights like strip are available at Philips Hue. The company’s wireless system allows patrons to not only switch on and off the lights but also dim and change the brightness of bulbs and even customize colours. You have an option to recreate colours within a specific image like a scenery from the Alps or a sunset painting on your wall. The app also allows one to program specific times with the lights for waking everyone up. It also has a party mode for flashing in time with the music you are playing. The cost of Philips Hue may be on the higher side but their huge range of features to control LED lights definitely makes up for it.

Osram Lightify:

The Lightify app is another alternative for customers on a budget. Their wireless system and app allows a wide variety of lighting options ranging from bayonet bulbs, LED strips, garden spotlights to a standard crew and all of them can be controlled with the Lightify smartphone app. One can expect a remote access feature, functionality scheduling, scene and ambience creation. The only feature not present with the app is that you can’t sync your lights to your film or music but within a reasonable cost, Lightify is one of the best range of bulbs present in the market today.


The Swedish furniture giant has been making headway in the smart lighting market and comes with a multitude of options for customers. They have a huge assortment of plug and play kits that range from colour adjustable options to white dimmable options where users have the option of switching between different light types like bright white and warm white. These can be controlled with the help of their apps which allows multiple functions ranging from controlling the setting of lights to adjusting them as per your choice. The Ikea choice of smart lights are well known for their extensive capacity which can range anywhere between 25,000 hours. Apart from the standard app control, there is also a remote control access provided to customers.

Elgato Avea:

The Elgato Avea may be a recent entrant in the smart lighting market but it is no stranger to making brilliant lighting solutions that are available with different preset colour scenes. Elgato Avea lights can be paired via Bluetooth Smart to your android and iOs device and therefore doesn’t require any additional hub connection like wi-fi router. The app is equally easy to use which automatically remembers your light scene so you don’t have to go through the trouble of connecting them every time. There are also 10 different preloaded colour scenes that adjust the lights to your preference with an option to combine multiple bulbs in the same group.

So there we have the 5 best apps to control your LED lighting at home. So what are you waiting for? Pick your choice today.

Image Source: Techadvisor
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A new inflatable technology has extremely improved the efficiency of the rapid pitch tent, with the development of the inflatable tent. Here is the summary you need to know about inflatable tents, with a collection of the best ones on the Inflatable zone at the moment. We also explore why bubble tent and inflatable tents for camping are proving to be so widespread, easy to setup and especially are considered to be the best choice for family camping.

Why we choose Inflatable Zone’s Tent?

Here is a few important fact about inflatable-zone you should consider to ensure you pick the right one for you:
Quality is most important fact of the product you have chosen Inflatable Zone’s tent are prepared by Professionals using advanced technology and equipment.

Now come to price: Inflatable zone promise to always offer the Cheap and affordable price as compared to market price, and they occasionally offer the promotion on the selected items.

Buy or Rent: I’m fan of the companies who offer to rent their product, inflatable also offer Top quality inflatable air track for rent in low price and you can order with custom-made logo as well.

What is next? Complaint and great customer support: Inflatable promise to respond almost instantly to all your inquiries and complaints.

Offer Custom Slogan: They offer free customization service, including logo printing, freestyle design, etc.

The world going to be express: They have Free Service of Express shipping to Unite States, Canada, Europe, Australia, Asia, door to door service to your house.

Secured Online Shopping: To buy bubble tent they have secured online payment methods Mainly payment terms are PayPal and Credit Card both are Fast and Safe..!!

Do you love to be close to nature? If yes then selection of Transparent outdoor bubble tent would be the best choice, Inflatable Zone offers excellent qualities and clear materials of transparent tent that is perfect for any outdoor event.
Such as inflatable camping bubbles and inflatable bubble tent house dome, Can be used for Commercially and rented, portable offices, or bubble tent hotels, they can be used for the purpose of advertising, Rental business, family camping, best choice for product showcase, opening ceremonies, promotional activities, sporting events carnivals, Party or wedding festivals, or even in your backyard as an additional room.

Zorbing Ball: Similar to human hamster ball, zorb ball is a very huge ball in size and for people to being pack inside and throw the ball down to the hill, Online wholesale or local store business is available. To buy zorbing ball online for sale would be a great deal, they offer very cheap zorbing ball price online. But if you prefer to rent it to save some bite of money then they also offer to rent their product.

Do you ever rent an inflatable tent? Or want to try out after reading? Let us know what you think of them and if you agree they are the best family tents available at the moment, by sharing feedback in the comment below.
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Well, even few years back, guest blogging was considered to be the best way to attract search engines and gain a perfect ranking. But, at present, there seems to be a dilemma regarding the proper use of guest blogging. Some says, it is still in vogue, but most of the other states that guest blogging is dead. Is it true? Is guest blogging seriously dead? Recent case studies and news feeds have indicated that it was gone that time, when guest blogging was defined as a perfect SEO strategy. And this announcement was used to avoid using guest blogging for gaining links.

Some of the features involved:

Before proceeding further and run a conclusion, it is mandatory for you to learn a bit more about the features, which connect guest blogging with SEO.
  • Google is known for hating the spam and repetitive content. And your website ranking will always be on the top ranking when you have original content to post, with great quality and accurate result. And that’s the time when you need guest blogging to help you in this matter. And it clearly states that guest blogging is still in vogue and much needed, for a company’s growth.
  • You cannot deny the importance of social sharing, from some of the popular accounts. It's beneficial and can always choose to work for the growth of your social site. Therefore, it even proves the importance, which guest blogging holds these days.
  • The best thing about guest blogging is that it helps you to procure links from some of the authoritative webpages. This is a massive plus point for raising the search ranking of the domain. And the traffic from those linked sites is going to help you to make growth in online market.
If you go through these points, then you can be sure of one thing; guest blogging is still much in vogue and not dead. These are some of the reasons on why people are inclining more towards guest blogging rather than using black hat SEO tactics.

Importance to add guest posting:

Well, there are certain mandatory points, which will show you the importance of guest posting, even now. This is the perfect and proven way to drive traffic, which in turn, will increase the sales ratio. And this will further help in the growth of your brand. But, you have to be sure about the guest post services, and avoid trying to use it more, to get rid of spam.

Some companies are mostly emailing every single blogger they can lay their hands on. And they are asking all of them to write something for the products and services, those companies are dealing with. It is better to avoid create such situation, as that calls for some negative results. You should try restricting your usage to some bloggers and for certain span of time only. That will help you in the long run. :)

Be sure of the points:

Whether you want to take services of guest blogging or not is entirely up to you, being a website owner, you need to be aware of the potential dangers, revolving around poor quality blogs, and if they are not, then there are high chances that the sites might get penalized.
It is time for you to move through some scenarios, where guest bloggers will promise you to provide free and fresh content, and that will help in enriching the website and get some proper results, as expected.
These guest bloggers are likely to promise you with better result of your marketing campaign. But, before believing their words, you have to be aware of the link schemes, which they are offering you with.

I hope that above point will help you in your future guest blogging strategies, if you feel that i have missed something please let me know in the comment section, i will more than happy to make any addition which help these points to more useful for other.

So stay tuned for future updates, peace and blessing bodies :)
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tooltip icon

Tool-tips are easiest to take information from an element while designing webpages, today i got a awesome tooltips source to share with our readers. It's originally shared by Jase Smith on Tutsplus early last month . He uses very simple technique using HTML and CSS to create awesome animated tooltip which you may never had seen before. Let's Take look on demo.

See the Pen CSS Tooltip Magic by Mohammad Ishtiaq (@Mybloggertricks) on CodePen.

The Expectation is chooses to achieve the goal:

  1. No JavaScript required
  2. We’ll be using attribute selectors (not classnames), with CSS built-in pattern matching
  3. Add to existing DOM elements (no new elements required in your markup*)
  4. Code examples are prefix-free (add vendor prefixes for your target browsers if needed)
  5. Assumes mouse over/hover to trigger tool-tips
  6. Plain text tool-tips only (HTML, images, etc. are not supported)
  7. Subtle animations while invoking tool-tips
Now many of you got question how to use it on blogger blog? You can use it on blogger blog in many ways but here i'm showing you one of them.

CSS Code we are going to use in this tutorial is:

[tooltip] {
  position: relative; /* opinion 1 */
/* Applies to all tooltips */
[tooltip]::after {
  text-transform: none; /* opinion 2 */
  font-size: .9em; /* opinion 3 */
  line-height: 1;
  user-select: none;
  pointer-events: none;
  position: absolute;
  display: none;
  opacity: 0;
[tooltip]::before {
  content: '';
  border: 5px solid transparent; /* opinion 4 */
  z-index: 1001; /* absurdity 1 */
[tooltip]::after {
  content: attr(tooltip); /* magic! */

  /* most of the rest of this is opinion */
  font-family: Helvetica, sans-serif;
  text-align: center;

    Let the content set the size of the tooltips
    but this will also keep them from being obnoxious
  min-width: 3em;
  max-width: 21em;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
  padding: 1ch 1.5ch;
  border-radius: .3ch;
  box-shadow: 0 1em 2em -.5em rgba(0, 0, 0, 0.35);
  background: #333;
  color: #fff;
  z-index: 1000; /* absurdity 2 */
/* Make the tooltips respond to hover */
[tooltip]:hover::after {
  display: block;
/* don't show empty tooltips */
[tooltip='']::after {
  display: none !important;
/* FLOW: UP */
[tooltip][flow^="up"]::before {
  bottom: 100%;
  border-bottom-width: 0;
  border-top-color: #333;
[tooltip][flow^="up"]::after {
  bottom: calc(100% + 5px);
[tooltip][flow^="up"]::after {
  left: 50%;
  transform: translate(-50%, -.5em);
/* FLOW: DOWN */
[tooltip][flow^="down"]::before {
  top: 100%;
  border-top-width: 0;
  border-bottom-color: #333;
[tooltip][flow^="down"]::after {
  top: calc(100% + 5px);
[tooltip][flow^="down"]::after {
  left: 50%;
  transform: translate(-50%, .5em);
/* FLOW: LEFT */
[tooltip][flow^="left"]::before {
  top: 50%;
  border-right-width: 0;
  border-left-color: #333;
  left: calc(0em - 5px);
  transform: translate(-.5em, -50%);
[tooltip][flow^="left"]::after {
  top: 50%;
  right: calc(100% + 5px);
  transform: translate(-.5em, -50%);
[tooltip][flow^="right"]::before {
  top: 50%;
  border-left-width: 0;
  border-right-color: #333;
  right: calc(0em - 5px);
  transform: translate(.5em, -50%);
[tooltip][flow^="right"]::after {
  top: 50%;
  left: calc(100% + 5px);
  transform: translate(.5em, -50%);
@keyframes tooltips-vert {
  to {
    opacity: .9;
    transform: translate(-50%, 0);
@keyframes tooltips-horz {
  to {
    opacity: .9;
    transform: translate(0, -50%);
/* FX All The Things */
[tooltip][flow^="down"]:hover::after {
  animation: tooltips-vert 300ms ease-out forwards;
[tooltip][flow^="right"]:hover::after {
  animation: tooltips-horz 300ms ease-out forwards;

and the HTML markup something look like this:

    <span tooltip="Join us on Twitter" flow="up"><i class='fa fa-twitter' style='font-size: 20px; line-height: 20px;'></i></span>
    <span tooltip="Join us on Facebook" flow="up"><i class='fa fa-facebook' style='font-size: 20px; line-height: 20px;'></i></span>
     <span tooltip="Join us on Pinterest" flow="up"><i class='fa fa-pinterest' style='font-size: 20px; line-height: 20px;'></i></span>
         <span tooltip="Join us on Google Plus" flow="up"><i class='fa fa-google-plus' style='font-size: 20px; line-height: 20px;'></i></span>

 That's it we have simple coded tool-tip without having JavaScript, in the CSS code above we have only four types of flow, if you looking for fun i got a awesome Demo on Codepen coded by jasesmith.

You can change the links of social media with your respective links as well as icons. for changing icon you just need to change following code with new icon code.

<i class='fa fa-google-plus' style='color: #111; font-size: 20px; line-height: 20px;'></i>

You can get new icon short-code from font-awesome official webiste, click on the icon which you want to take and you will be landed to short-code page.

Have fun playing with them and keep us udpated in the comment form below. Finally..!!! have something troubling? let me know in the comment form below, and don't forget to subscribe if you love it. Peace and blessing :)
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There’s no such thing as perfect writing. Grammar blunders, we all have them, even our writing heroes. Their writing may even be no better than yours the first time around. Well, sure, their end product is probably better, but regardless, all drafts are the same: sloppy and downright difficult to digest. Well then, if that’s the case, then how come there are so many awesome bloggers making a fortune on the internet, while there are others who barely earn a single follow?

What all successful bloggers have in common is that they all edit their work before declaring it as a finished product. Writing everything they want to say is just the first phase of their writing schema. Every draft is like a rough diamond. Unearthing one is just the beginning. You’ll have to cut it to reveal its clarity and beauty. This is why many of the most popular bloggers hire a professional editor, to transform their rough drafts to a real work of art. You nailed it! – Someone else is helping them.

That seems a bit unfair, doesn’t it? It’s no wonder that their writing seems flawless. Don’t go cursing and accusing bloggers of being cheaters. Some bloggers are really just busy with their everyday schedule that they’d rather have someone else do the editing for them. Even so, there are still bloggers who do the editing themselves, which they did by working their way to learning the craft. Editing isn’t exactly rocket science if you just have someone to show you how it’s done.

That being said, let’s break down the rules that’ll transform your dull writing piece to one that’ll break the record:

1.    Don’t use empty filler words

Empty fillers are sometimes called grammar expletives. These are words or phrases that don’t add any substantial meaning to the context. They usually start with there, it, and there, followed by a form of a verb to be. One of the most common phrases includes the words it was, it is, it will, it won’t, here is, it takes, there will be, there is. These words and phrases are empty and meaningless, only making the text unnecessarily wordier without adding any significant value to the paragraph.

What’s wrong with being wordy? I mean, sure, there are lots of cases when we need to catch a certain word count. When you use fillers to refer to nouns later in the sentence, your writing weakens as it shifts emphasis away from the real meaning of your writing.

2.    Use action words

We are fond of making our writing lengthier. As such, we often write our stuff using weak verbs. Examples are: assist, help, gain, receive, deal, handle, learn, seek out, set up, and enhance.
Weak verbs occur when we write “she is blogging”, when we can just write “she blogs”, “she is enjoying” instead of, “she enjoys”, and “she was sleeping” instead of “she slept”.
What’s wrong with weak verbs? We write to express. Using weak verbs makes it more difficult for the reader to digest the meaning of our writing. Instead of using weak verbs, use action or visceral verbs that directly point to the meaning of the sentence. Examples are: ate, kissed, killed, slept, drank, went, and flew.

3.    Don’t use weak adjectives

Everything in your article should be easy to understand. You shouldn’t bombard your article with words that’ll make it hard for the reader to understand your writing. That being said, you should be specific when using adjectives. Examples of weak adjectives are: really bad, really good, very big, and very beautiful. How bad is really bad? How good is really good? How big is very big? How beautiful is very beautiful? Refrain from using words or phrases that depict that you don’t know a specific word. Instead, use words like terrible, great, huge, and gorgeous.

4.    Don’t be verbose

Do you remember sleeping on your lectures back in high school? What do you think kept you from listening and staying awake? The long and boring lesson, right? Your prof could have explained it using few words, but he still insisted on making it long and difficult for you. Remember how you hated that? Well, that’s how your readers probably feel, whenever you go all verbose on them. Tell them exactly what’s up. Tips to follow are:

•    Be direct to the point
•    Don’t use colloquial phrases
•    Don’t use hifalutin words
•    Research

I bet you’re wondering what the last part was for. Well, of course, you’re going to have to be straight to the point for your readers to stick. Of course, it’s going to lead to a lesser word count. And of course, you need to stick to a much a higher word count. And that is precisely why you have to make tons of research: to make your article as valuable as possible.
5.    Avoid nominalization
Nominalization occurs when you use a lengthier equivalent of a phrase or sentence when you can just write in a simpler form. Examples are:

•    Alcohol is the cause of driving accidents – Alcohol causes driving accidents
•    Sabrina is showing signs of high intelligence – Sabrina is intelligent

6.    Use proper punctuation

Everything is easily understood through face to face conversations. Things toughen when we write it. Facial expressions, gestures, and body language – these all contribute to how effective communication will be. So, with all those things absent in writing, how can we make ourselves clear to our readers? Proper punctuation, of course.
Place a period at the end of every sentence. Use a question mark when you’re referring to a question. Place a comma whenever there’s a pause in your sentence.

7.    Make use of noun modifiers whenever possible

Again, we’re used to making our writing lengthier. As a result, we prefer using unnecessary and long words, instead of using noun modifiers. Noun modifiers are two nouns used together where the first noun modifies the second one. Examples are:

•    Benefits of reading – Reading benefits
•    Tips on proofreading – Proofreading tips
•    Basics of SEO – SEO basics

Where am I going with all of these? To write clearly and effectively, you just have to be well-understood. We write to express. That being said, your writing should send a clear message to the readers. Focus on making your writing as direct to the point as possible. Don’t confuse your readers just so you can reach a word count. There are only two things to remember: be direct and do research.

Joe Baldwin is a native US resident & professional Article writer for Essay Look. He studied English literature and creative writing. He has experience with online web content including blogs, web page content, news, public relations, press releases, and long form sales and industrial presentations.
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