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Having a consistent presence on social media is a must for businesses of all sizes. So you’ve heard, but the fruit hasn’t been very sweet. It’s possible that your efforts are half-baked or you are making a common social media marketing mistake without realizing it. It’s also possible that you are approaching social media marketing from a wrong angle because it is not about advertising. Instead, it is a lot about relationship marketing. The reality is that stats and industry research don’t lie.

71% of the folks who experience good social media service from a business tend to recommend it to others. So, that’s digital word-of-mouth at its best. If you do not see any of the results, it is time you learn about common small business social media mistakes that you may be making.

Let’s dive into these:

1. Not separating business account from a personal account

Only 37% of the small businesses are using a business social media account according to the WASP Barcode Technologies’ State of Small Business Report. This means that 63% of the businesses are using their personal account as their venture’s social media page.
This invites several issues. Firstly, it makes you look unprofessional. Secondly, it doesn’t make sense to share several personal pictures on your business account. A few pictures sometimes on your business page to give a behind-the-scenes look are fine though. Lastly, you give your opinions of all sorts including the political ones on your personal/business profile. This can turn off lots of potential customers.

2. Over-marketing

What happens when you sit in the company of a friend who talks about herself only? You get bored, and you eventually stop talking – sour relationship, right? It’s pretty much the same with social media. If you keep marketing your services throughout the day, you are bound to repel prospects. Unless you have a new announcement or new product, limit your posts. You should only be providing content that relates to your field and is valuable for your followers.

3. Under- or over-posting

Social media is about consistency and engagement. These are the key ingredients for developing a targeted audience for your small business. So, you need to post daily or throughout the weekdays. If you find it difficult to cope up with your workload, consider automating your social media posts.
On the flip side, don’t over-post as it gives off spammy vibes. Try to make between 2-5 posts per day depending on the social media platform. Your goal should be to engage rather than just have a stream of updates coming out.

4. Posting the same message across all social channels

Each social media network has a different audience and unique post requirements. So, if you are posting the same message on all your social profiles, then you are doing it wrong. In fact, it tells your audience that you are merely posting updates for the sake of posting them. Social Media Marketing, therefore, requires a lot more work than you may think. Put simply, the same message you posted on Twitter shouldn’t be posted on your Facebook profile and so on.

5. All taking and no giving

Social media is a two-way communication channel, so you need to make the most of it. If you’re only advertising your products, you are missing on building relationships with your prospects and customers.
So, don’t only share what you’ve written or what is on your business blog. Instead, follow others and share their posts. Also, interact with your customers. Make a point about responding to their comments and mentions.

6. Spreading yourself too thin

While it is important to leverage the potential of each social media network, you don’t have to spread yourself too thin. Don’t attempt to maintain a presence on each network. You may succeed in showing up, but you won’t be able to do much in terms of actually being there. This decreases your engagement.

7. Excessive automation

Social media automation can be helpful but not in excess. A surplus of automation is poisonous for your social media. Your audience can quickly pick up the post frequency and tell that you’re automating your post instead of being present yourself. Eventually, your audience will stop engaging with you, which spoils the very purpose of social media for your small business.

8. Not responding to customers on social media

When your customers send a query to you on social media, they expect a response. In fact, a quick one. 85% of consumers expect an answer on Facebook within six hours. Moreover, 64% of consumers on Twitter anticipate a response within an hour. Not responding to your customer’s queries leaves a poor impression on them. This isn’t something you’d want for your small business. This is because people who have a good experience recommend your business to others.

9. Not offering any special deals

A survey by Marketing Sherpa learned that 56% of the customers connected with a business to be able to avail regular promotions and coupons. Hence, if you’re not offering special deals, coupon codes and, promotions for your social audience, then this is another social media marketing mistake.

10. Not diversifying the content shared

Your social media profile needs to show personality and diversity. Posting the same thing all the time will lower your engagement. So mix up the content that you share to add some diversity to it. Share your blog posts, videos, photos, and articles. Link to other external content, which is relevant to your audience’s interests. Sharing your followers’ content can also help you engage with them better.

11. Missing on creativity

Over 50 million small businesses have Facebook pages. That’s a lot. So how do you cut through the noise and stand out from the crowd? There is one solution – creativity. A bland social media profile for your venture wouldn’t draw anyone. But a unique voice and creativity will.
Plan a social media strategy for your business that revolves around a specific business voice. Get creative. Seek help from tools such as Canva to design visually stunning posts for your social channels.

Concluding Thoughts
All in all, the key to social media success for a small business is to maintain a unique voice and be consistent. Plan out a creative stream of content that varies as per the social network, and engage to get ahead of your competitors.

Author Bio

Audrey Throne is the mother of a 3-year old baby and a professional blogger by choice. Throne is passionate about lifestyle, business, automotive, technology and management and blogs frequently on these topics. Find her on Twitter: @audrey_throne.
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Nowadays, before people go to the store to buy a product, they will first go online to do research on what brand or model is the best. The same thing applies if you are selling a digital product. They will do research to compare your digital product with others to see whether it is worth the value of their money. In this post we're going to share 4 tips to create effective screencast videos to promote your product in digital marketing, you can use a screen-cast recorder like Movavi Screen Recorder for Mac to make videos about your digital product. But you can't just simply create a video and expect that people will watch it and be influenced to buy your product. The following are 4 tips on how to create screen-cast videos for your product that can convert well.



1. Know the Purpose and Audience of the Video

Firstly, you must ask yourself a couple of questions so that you know how to optimize the video, for example, what product you are promoting, what purpose you want to achieve through the video, what audience you are targeting, how long the video should be and if the video will include any technical content. For example, if your targeted audience is customers with a hectic lifestyle, you should make a short video clip. If you are making an educational video clip, you can make a longer video clip that is 5 - 7 minutes long. If you are creating a live demo of a product, you can increase the video clip length to 20 - 40 minutes long.

2. Optimize the Video for a Particular Platform

The video should be optimized for the particular video sharing platform. For example, if it is a YouTube video, create a screen-cast on things that people are interested to watch on YouTube. On Instagram, the videos should be kept to up to 60 seconds long. You can first record a rough draft of the video using the screen recorder and then use a video editor to cut the clip to reduce to the desired length showing only the most important content. To record, first draw the recording frame over the area of the screen you want to record with your crosshair cursor. Get more details at www.movavi.com/screen-recorder-mac/.

Next, you must check the microphone and audio button to enable the recording of your microphone and audio speaker. On the control panel, you will find every important command you need for managing the screen recording. When ready to record, press the REC button. You have 5 seconds to prepare yourself before the actual recording will take place. When finish recording, you have the option to trim the video using the trim markers or click the Open in Editor button and work on trimming the video using the scissor tool in the timeline.


3. Add Interactivity to Video with Audio Narration

If you want people to watch your video, you must include some audio in it. This can be a background soundtrack or a voiceover narration. Voiceover narration can add interactivity in the video. So, when you are adding voiceover, make sure to talk in an upbeat manner to add some energy to your video. When talking, make sure you pronounce the word clearly so that your customer will not miss the message that you want to convey in your video. It is not easy to explain a product with enthusiasm when you are reading from a script. It is easier to forget that you have to click on a feature you are demonstrating when you are talking.

4. Practice before Recording 

For this reason, it is always important to practice recording a few sentences first before the actual recording. Doing so allows you to get an idea on the pace of your narration and make the necessary adjustment in the actual recording. If you've practised before, recording the actual video should take only a short while. If you add audio in the background, make sure it is not too loud otherwise people won't be able to hear what you are saying. The background audio music can be a light music track that is uplifting so that people will not feel boring when watching the product demo video.

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If you run a business, you know how important an SEO professional is to boost your digital resources. You are also having to aware of the pros of having someone to implement the SEO work on your behalf. When you hire an SEO specialist, you lessen the worries related to your business’s visibility. SEO works regardless of the size of your business. The optimum result that it provides is solely related to taking your business to higher grounds.

However, first,

What is SEO?

Search Engine Optimization is the art of enhancing the website content for the different type of search engines, be it keywords, text or images. This enables search engines like Google, Bing or Yahoo to improve the ranking of the of that particular website. It works to gain traffic and increase the credibility of content, to understand the need for SEO in gaining integrity for your website, you need to know how a search engine conveys search results. First comes the process of Crawling, during which the search robot draws the web pages linked to a site. Then all the web pages are indexed in a list to be selected according to the need and reliability. After a search request is received the Search engine robot processes the most reliable information related to search keywords opt-out the result. Lastly, results are displayed that fit the need and go well according to their rating and user experiences.

Here are some ways in which the SEO professionals help in increasing your business efficiency to gain better ranking at the SERPs (Search Engine Result Pages):

User experience

In the race of achieving a good ranking and better credibility, good user experience works like magic. However, few businesses put interest into this and hire SEO Professionals. To create a solid website, you need to invest in professional logo design and SEO service. Google works by interpreting user experience, through this, it denotes how successful your business has become by the pivot of positive feedback or great web design.
A customer is well-aware of the needs that led them to the page. Lack of adequate performance will automatically lower your ranking. Quality SEO works to incorporate positive feedback to win a place in the SERPs that Google very keenly selects.

The help of organic search

Organic search plays a key role in how the business website is performing throughout the time. It might as well be considered as an important component of the market funnel ultimately affecting customer engagement too.
Marketers are aware of the need for balancing out their visibility on every search engine. Despite that, their prime goal is to be visible on Google as it holds 75% of the overall search market. It, therefore, gets necessary for them to use SEO professionals to manage their website clutter. This is done according to the targets set to appear on various SERPs.
To make your site a high-quality website, it’s necessary to be in the high picks of Google by using excellent SEO techniques.

Credibility matters

To appear in the result pages, a good sense of credibility and trust is necessary. It comes with the performance of the brand and of course, its digital assets. While it seems like a hard task to keep a balance between these two during a loss period, it is handled easily via SEO.
An SEO specialist will pay due regard to the optimization barrier set by the quality search engines. They’ll work to generate good backlink profiles. Other than that, they will keep on moderating the user experience and the necessary changes based on them.
A good thought will be provided to the machine-learning signals. Lastly, the content and element on the page will be regularly monitored to tailor the specific needs.

The traps

The website admin sets the rules that affect site ranking and credibility since it is made. SEO specialists work in regard to providing the customers what they want to see. In this run, both the customers and SEO specialists are well-aware of the SEO traps.
This can render their decision making and degrade the user experience and eventually harm the business. The SEO specialists, therefore, recognize the honest ways of credibility to produce noteworthy results.

Conversion rate

This rate lies between how many customers visited your page to how many became your customers. When the SEO professional directs SEO to the correct audiences, this gains viewers of interest. It will not only work in the betterment of the ranking but will eventually increase your sales.
It is, therefore, a smart way to convert visitors into customers pretty easily. As the technique is slowly gaining modernization, it might be a good step if taken as soon as possible.

Brand popularity

The more your brand becomes visible, the more its awareness is guaranteed. To achieve this place, SEO provides the SE what they require. The specific keywords and the content of interest are derived and formulated. This makes the webpage reach a good number of viewers. It, in turn, increases the brand popularity. This online leather jacket store is ticking off all boxes by incorporating both photos and text with relevant keywords:


Engagement tactics

When you hire professionals to optimize your brand according to the search engines, you do 69% of the job to attract an audience. They work to engage with the audience and get insights to improve the
service. As soon as the audience is satisfied with the responses to their opinions, your revenue starts to boost. The website has to be promoted on correct times and places to reach an organic optimization. It is an SEO specialist’s duty to connect the audience to their needs. Not only this, but they also work to empower your brand by providing a good digital and tangible result.

Verdict

If the SEO professionals are hired to highlight the website’s digital and overall needs, it’s always going to be helpful. It’ll grow the brand’s marketing revenue and keep the audience smooth. It might be critical at some points or be harmful. However, this ‘modern day’ marketing technique is doing wonders. It helps your business grow no matter how competitive the environment is.

Author Bio

Audrey Throne is a mother of a 3-year old and a professional blogger by choice. Throne is passionate about lifestyle, business, automotive, technology and management and blogs frequently on these topics. She is associated with Logo Design Valley. Find her on Twitter: @audrey_throne.
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We are now living in the digital age wherein most businesses thrive with the help of online marketing. With internet users conducting billions of searches daily, it has become inevitable for business owners to try and build their reputation online, with the hopes of making convertibles and gain revenue. Yes - more and more entrepreneurs now know the power of the internet, and many are focusing their marketing efforts online. However, being online is not enough.

Unknown to many, there are lots of dos and don'ts when it comes to digital marketing. Knowing what you need, will enable you to maximize positive results in the long run. On the other hand, knowing the things you shouldn't do will help you ensure you don't make the common mistakes which can make all your efforts go down the drain.

Know Your Customers & Competitors


Two of the most commons mistakes when it comes to digital marketing would be not knowing your customers and competitors. Unlike offline marketing, you can easily learn about your target audiences and rivals with the help of analytics tools available for free online. You can get the data by using these tools to determine what your prospects need, what they want, how they interact with other brands and what they say about yours. You will also need to check who your competitors are, how well they are doing in terms of their internet marketing effort and what they do, among other things.

Focus on What Makes Your Brand One in Million


One of the best ways to stand out in the saturated market and the sea of competitors would be being loyal to your brand. Focusing on making it more unique, remember your mission and inform your audiences about the things that make your brand special.

Say Yes to Diversification


Digital Marketing is a form of investment, and one of the gold rules in winning over your investment is by not putting your eggs in a single basket. This only means you shouldn't focus on a single marketing technique. You may find joy and success in your social media marketing, but that alone won't be enough for you to enjoy the full potential of digital marketing.

Post-Unique and Engaging Contents


Posting just for the sake of having something new for your blog or website or page is a big no-no. Plagiarized and low-quality contents won't bring you new visitors and doing so can even make you lose your credibility. If you have no enough time to do your content marketing right, it would be best to hire professionals to handle the tasks for you to acquire the best results.

How to Customize and Personalize Your Marketing Efforts


It is time to evaluate your digital marketing efforts and lean towards a more personalized approach. More consumers are getting tired of generic emails, blogs posts, etc. For you to retain old clients and attract new ones, learn how you can personalize your engagements.

Never Neglect Bad Reviews and Feedbacks


You can consider consumers nowadays as picky eaters. You may be offering them your best goods, most in-demand services, and competitive prices, but without great reviews to back-up your claims, you can’t expect them to appreciate your efforts. Make sure to listen to their views, ask for feedbacks and respect their opinions. Also, address bad feedbacks accordingly but gracefully, and always ensure customers to do better each time.

Don’t Underestimate the Importance and Power of Analytics


Reviewing your analytics will enable you to determine whether your marketing efforts are fruitful or are all in vain. With the data collected, you can use them for the betterment of your brand, make better decisions in the future and even get ahead of your competitors. So, make sure to review your analytics regularly and to use the data you’re able to collect wisely.

Work With Influencers Related to Your Niche


Blogger Outreach SEO is one of the best ways to reach your target audience the easy, cost-effective and efficient way. By building good relationships with influencers who are also bloggers and site owners, you get to build quality backlinks, increase site traffic and make convertibles.

Think About User Experience


If you wish to retain customers, make site visitors want to stay on your site, and actually make convertibles, don't forget about their user experience. If your site loads fast, is easy to navigate, looks great when views on computers and mobile phones and your site are full of useful and engaging contents, you can guarantee success.

Don’t Say Goodbye to Newsletters


Many think that just because AI, videos and Virtual Reality are fast gaining momentum, you no longer need to exert much effort in your email marketing. However, newsletters, when done the right way, will help you build better relationships with your subscribers, make old customers into repeat buyers and gives you the opportunity to provide a more personalized service that no other digital marketing technique can produce.

Focus On Engagement


Having a large number of followers is good, but having many engagements is better. One can evaluate their marketing efforts by checking the number of engagements you get on your posts. What’s the use of a significant amount of subscribers if they are not even active on your page? Make sure to write quality and engaging contents to help boost engagement, and don’t be afraid to post old contents if they get more than enough views and comments. This only means this is the type your audience wants to see on your page and is the type you need to do more often to get more engagements.

Don’t be Afraid to Seek Professional Assistant


Before we end this article, we want you to realize that there is nothing wrong with asking for help. There are things you are not an expert, and there are times you’re not able to put in your best effort and the time to make it work. Take the example of SEO (Search Engine Optimization), If you don't have knowledge, skills & expertise in SEO or you’re too busy with your marketing plan, it would be better to hire an expert to do the task which you doesn’t have expertise.


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