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Nowadays, before people go to the store to buy a product, they will first go online to do research on what brand or model is the best. The same thing applies if you are selling a digital product. They will do research to compare your digital product with others to see whether it is worth the value of their money. In this post we're going to share 4 tips to create effective screencast videos to promote your product in digital marketing, you can use a screen-cast recorder like Movavi Screen Recorder for Mac to make videos about your digital product. But you can't just simply create a video and expect that people will watch it and be influenced to buy your product. The following are 4 tips on how to create screen-cast videos for your product that can convert well.



1. Know the Purpose and Audience of the Video

Firstly, you must ask yourself a couple of questions so that you know how to optimize the video, for example, what product you are promoting, what purpose you want to achieve through the video, what audience you are targeting, how long the video should be and if the video will include any technical content. For example, if your targeted audience is customers with a hectic lifestyle, you should make a short video clip. If you are making an educational video clip, you can make a longer video clip that is 5 - 7 minutes long. If you are creating a live demo of a product, you can increase the video clip length to 20 - 40 minutes long.

2. Optimize the Video for a Particular Platform

The video should be optimized for the particular video sharing platform. For example, if it is a YouTube video, create a screen-cast on things that people are interested to watch on YouTube. On Instagram, the videos should be kept to up to 60 seconds long. You can first record a rough draft of the video using the screen recorder and then use a video editor to cut the clip to reduce to the desired length showing only the most important content. To record, first draw the recording frame over the area of the screen you want to record with your crosshair cursor. Get more details at www.movavi.com/screen-recorder-mac/.

Next, you must check the microphone and audio button to enable the recording of your microphone and audio speaker. On the control panel, you will find every important command you need for managing the screen recording. When ready to record, press the REC button. You have 5 seconds to prepare yourself before the actual recording will take place. When finish recording, you have the option to trim the video using the trim markers or click the Open in Editor button and work on trimming the video using the scissor tool in the timeline.


3. Add Interactivity to Video with Audio Narration

If you want people to watch your video, you must include some audio in it. This can be a background soundtrack or a voiceover narration. Voiceover narration can add interactivity in the video. So, when you are adding voiceover, make sure to talk in an upbeat manner to add some energy to your video. When talking, make sure you pronounce the word clearly so that your customer will not miss the message that you want to convey in your video. It is not easy to explain a product with enthusiasm when you are reading from a script. It is easier to forget that you have to click on a feature you are demonstrating when you are talking.

4. Practice before Recording 

For this reason, it is always important to practice recording a few sentences first before the actual recording. Doing so allows you to get an idea on the pace of your narration and make the necessary adjustment in the actual recording. If you've practised before, recording the actual video should take only a short while. If you add audio in the background, make sure it is not too loud otherwise people won't be able to hear what you are saying. The background audio music can be a light music track that is uplifting so that people will not feel boring when watching the product demo video.

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